Finding the Right Ad Agency Partner
You May Also Like An Investment That Pays Off - So, what are your business goals for 2016? What did you accomplish, or fail to achieve in 2015? On the first business day of each... Read More For...
View ArticleFor Both Vendor and Client, the Right Fit is Essential
I absolutely love to help businesses succeed. Every new client represents a new and exciting challenge, and the process of learning their business, evaluating where they’ve been, and coming up with...
View ArticleMIC Client Launches New Energy Savings Website
When you’re feeling passionate about your clients, it’s natural to feel passionate about the products and services that they sell. But sometimes marketing is about more than just promoting those...
View ArticleHow Marketing In Color Likes to Operate
One of the things I enjoy the most about my job is getting to work with clients in all sorts of different businesses. Some marketing companies and ad agencies choose to specialize in certain fields,...
View ArticleStorm Guard: A Branding Challenge for Marketing In Color
If you live in any of these markets and someone wearing a Storm Guard shirt knocks on your door, take a few minutes to hear what the person has to say. Storm Guard Restoration, a franchise-based...
View ArticleCharacteristics of a Great Account Manager
Every time we hire a new Account Manager (AM) — or a less senior person to be groomed for an eventual AM position — I look for a very specific set of skills and attributes. Being or becoming a great AM...
View ArticleMarketing Automation – A Practical Approach
Bob & Son’s General Store Meet Bob, the owner of Bob & Sons General Store in Small Town, America. He knows all of his customers by name as they have been shopping at his store for as long as...
View ArticleCase Study: Renaming and Rebranding a Law Firm
According to Florida Governor Rick Scott, PIP fraud is “a billion dollar tax on Florida’s citizens.” The unscrupulous and illegal practice of staging minor motor vehicle accidents to file large...
View ArticleBuilding Strong Client Relationships
At Marketing In Color, we are not your typical marketing agency. You won’t see us doing one-off logos or accepting orders to design business cards. Yes, we can do that, but that’s just not our style....
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